Personal data policy

CWF sites and stores

Last updated : September, 1st 2025

This Personal Data Protection Policy applies to data collected and/or managed via:

  • the kidsaround.com and billieblush.com websites (the “CWF Websites”);
  • Kids around, Billieblush and CWF sections within department stores (hereinafter ‘the CWF Store(s)’);
  • customer service including phone and online services from CWF Websites and CWF Stores.

“Personal data,” is defined by the regulation in force as any information relating to an identified or identifiable natural person, whether directly or indirectly.

It is further specified that the “data controller” is defined as the natural or legal person, public authority, agency, or any other body which determines the purposes and means of processing.

Your personal data is processed by C.W.F. Children Worldwide Fashion (421 994 658 RCS La Roche sur YON) whose registered office is 6 rue de la Tisonnière, 85500 Les Herbiers, France.

Your personal data can be transmitted to contractors and subcontractors used by CWF for IT services, order processing, delivery and marketing operations. Transfers outside the European Union may occur, particularly for IT services. CWF takes all appropriate measures to secure such transfers.

  • you create your customer account on the CWF Websites or in a CWF Store;
  • you make a purchase on the CWF Websites or in a CWF Store;
  • you browse the CWF Websites and view products;
  • you participate in a game or contest;
  • you contact the Customer Services;
  • you give your opinion on a product or service;
  • you accept cookies during your visit to the CWF Websites.

The collected data includes first name, last name, address, email address, password, phone number, IP address, connection and navigation data, order history, preferences and interests, ages of children, products viewed, records of deliveries and claims.

For minors under 16, only parents or holders of parental authority may authorise the communication of their personal data to CWF.

  • purchasing management and customer relations;
  • customisation of services and communications;
  • measuring performance and quality of Websites and Stores;
  • managing participation in games or contests;
  • recording telephone exchanges for quality monitoring;
  • compliance with legal and regulatory obligations;
  • measuring customer satisfaction.

Payments on CWF Websites are secure. CWF does not collect payment details, only a payment identifier, invoice recipient name and billing country. Bank details are collected solely by a secure payment provider.

  • active customers: data retained while active, then 5 or 10 years;
  • prospects without purchases: 3 years after last activity;
  • commercial cookies: maximum of 13 months.

You have the rights of access, correction, deletion, objection, limitation and portability of your personal data.

You may oppose commercial marketing using unsubscribe links or via the “My account” section.

Written requests:
DPI – Service Client Kids Around / Service Client Billieblush
17 rue Henry le Châtelier - 81100 Castres France

You may lodge a complaint with the Information Commissioner’s Office: ico.org.uk

DPO contact: contact.dpo@cwf.fr