Premium children’s fashion, from 0 to 16 years.

Kids around brings together 14 brands to inspire every child to express their personality.

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60 years of expertise
14 brands
100 boutiques
29 countries

our brands

14 brands that celebrate every child’s unique style.

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our values

Our 4 core beliefs.

Fashion

We create desirable, sustainable and timeless pieces.
Family

We put connection and sharing at the heart of everything we do.
Optimism

We nurture joy, colour and positive energy every day.
Empowerment

We encourage children to grow, assert themselves and dream freely.

our worlds

Find the world that reflects who they are.

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The CWF group - CHILDREN WORLDWIDE FASHION

The expertise behind Kids around

For more than 60 years, CWF has dedicated its expertise to premium and luxury children’s fashion. Driven by an in-depth understanding of the world of children and a passion for beautiful brands, the group supports iconic fashion houses as well as the development of its own brands.

It is from this expertise that the Kids around retail brand was born.

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The CWF group’s expertise in premium and luxury children’s fashion

Kids around

The boutique concept

Passionate about our brands, we have created a setting worthy of them: a warm, welcoming space inspired by the elegance of a Parisian flat. A place where style, creativity and expertise come together to offer families a unique and inspiring shopping experience.

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kids around

Become a retail partner

Kids around now has nearly 100 boutiques in 29 countries and continues to expand internationally. From major European capitals to the most vibrant destinations, the brand brings its world to life in store and online through its flagship e-shop.

Become a partner