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THE BRAND
HUGO
The HUGO generation
A true contemporary fashion icon, HUGO stands out thanks to its cool look, bold colours and commitment to cultural trends.
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The brand embodies the HUGO Generation, offering assertive and unique looks for bold young minds.
The Spring/Summer 2024 collection
This new collection promises a fun and stylish summer for the next generation. The iconic HUGO Kidswear colours of black, white and red are paired with nuances of blue, grey and orange for a vibrant, modern palette.
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HUGO: Let your unapologetically audacious style do the talking!
- The HUGO team
STREETWEAR INFLUENCE
The brand has infused the streetwear influence of the adult collection with the daring of the HUGO Kids generation. The Spring/Summer 2024 collection introduces stonewashed denim in blue, grey and pink tones, creating impressive looks. The various fits, from skinny to loose for boys and modern for girls, make denim HUGO’s signature style.
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The HUGO generation
Discover the highlights of the HUGO Spring-Summer 2024 collection for boys and girls.
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HUGO Printed hooded windbreaker
€139.00
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HUGO Metallic logo bomber jacket
€139.00
SPRING-SUMMER 2024 TRENDS
With a strong identity and a variety of pieces, the HUGO Kids collection is complete for HUGO total looks.
DENIM
Denim is HUGO’s signature fabric, so look no further... whether fitted or loose, faded or raw, there’s a pair of jeans for everyone.
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ACCESSORIES
With bags, caps, bucket hats, flip-flops and trainers, HUGO Kids offers a full range of accessories to complete the trend from head to toe.
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